MyBestSegments is the only source for detailed segment description for all of Nielsen's segmentation products. The data is constantly updated to be in sync with Claritas' MarketPlace suite of products – there is never a question about data vintage, because it's always the most recent.

People with similar lifestyles tend to live near each other. PRIZM describes every U.S. neighborhood in terms of 66 distinct lifestyle types, called "segments."

By entering your 5-digit ZIP code, you can find your neighborhood's top five lifestyle groups!

Sources

MyBestSegments is powered by Nielsen segmentation and various syndicated data sources, such as Mediamark Research, Inc and Polk Automotive.

Segmentation System Highlights

• PRIZM - The New Evolution in Segmentation Nielsen PRIZM
  The PRIZM system captures the essence of the existing PRIZM system, as well as the best-in-class methodology of MicroVision. What's different - and most powerful - about the current development process for PRIZM is that the new system is the first in the industry to link household and neighborhood level segment assignments.
  
  
• P$YCLE - The New Evolution of Financial Segmentation Nielsen P$YCLE
  Since 1987, Nielsen's P$YCLE segmentation system has been used by financial institutions of all sizes across the U.S. to make better marketing decisions. P$YCLE - The New Evolution taps the powerful combination of lifestage and household affluence, as captured by Nielsen's proprietary measure Income-Producing Assets. The result is a predictor of households propensity for a host of financial products and services-and likely balances-with improved performance over the substantial power of the existing P$YCLE and LifeP$YCLE® systems.
  
  
• ConneXions - The New Evolution of Communications Segmentation Nielsen ConneXions
  ConneXions combines the demographic and consumer behavior segmentation data that communications marketers need to easily identify, understand and target customers and prospects. ConneXions defines every household in terms of 53 demographically and behaviorally distinct types, or "segments," to help you learn about their likes, dislikes, lifestyles and purchase behavior. With the capabilities of communications behavior segmentation information, you can better understand your customers and prospects, allowing you to target them more efficiently with tailored messages and products designed just for them. ConneXions also uses a proprietary Technodoption™ model to assess the effects of willingness to adopt new technology on communications behavior. With ConneXions marketing analysis, segment assignments are linked to a constellation of marketing databases, providing financial marketers a seamless transition from market planning and media strategy, to customer acquisition, cross-selling and retention.